Privacy Policy
Effective Date: August 22, 2025
Last Reviewed: August 21, 2025
OVERVIEWThis Privacy Policy describes how Now Leadership Inc. ("Now Leadership," "we," "us," or "our") collects, uses, processes, and discloses your personal information when you visit or use our website at nowleadership.co (the "Site") and related services (collectively, the "Services").
By using our Services, you acknowledge that you have read and understood this Privacy Policy and agree to the collection, use, and disclosure of your information as described herein.
This Privacy Policy is incorporated into and forms part of our Terms of Service, available at www.nowleadership.co/terms.
STATE-SPECIFIC RIGHTS NOTICEIf you are a resident of California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, New Hampshire, Nebraska, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, Virginia, or other states with comprehensive privacy laws, you have additional rights described in Section 12 below.
1. CONTACT INFORMATIONDesignated Privacy Officer:
Email: privacy@nowleadership.co
Mailing Address: Now Leadership Inc., Privacy Office, [1401 21st ST STE R
SACRAMENTO COUNTY
Sacramento, CA, 95811, US
General Inquiries:
Email: support@nowleadership.co
2. INFORMATION WE COLLECT2.1 Personal Information You Provide
Contact Information:
Name, email address, phone number, mailing address
Professional title, company information
Account credentials and preferences
Transaction Information:
Billing and shipping addresses
Payment information (processed by third-party payment processors)
Purchase history and preferences
Communications:
Messages sent through contact forms, email, or customer support
Survey responses and feedback
Marketing preferences and communication history
2.2 Information Collected Automatically
Technical Information:
IP address, browser type and version, operating system
Device identifiers and characteristics
Page views, click paths, time spent on pages
Referral sources and exit pages
Behavioral Information:
Website usage patterns and preferences
Search queries and interaction data
A/B testing participation and results
Location Information:
General geographic location based on IP address
Precise location (only with explicit consent)
2.3 Information from Third Parties
We may receive information from:
Analytics Providers: Google Analytics, Adobe Analytics
Advertising Networks: Facebook/Meta, Google Ads, LinkedIn
Data Brokers: Commercially available databases (business contact information only)
Social Media Platforms: When you interact with our social media presence
Public Sources: Publicly available business directories and websites
2.4 Sensitive Personal Information
We do not intentionally collect sensitive personal information, including:
Racial or ethnic origin, religious beliefs, political opinions
Health information, sexual orientation
Biometric identifiers
Financial account numbers or social security numbers
Exception: We may collect precise geolocation data with your explicit consent for location-based features.
3. HOW WE USE YOUR INFORMATION3.1 Primary Business Purposes
Service Delivery:
Process transactions and fulfill orders
Provide customer support and technical assistance
Maintain and improve our Services
Communicate about your account or transactions
Legal Basis (GDPR): Contract performance, legitimate interests
3.2 Marketing and Communications
With Your Consent:
Send promotional emails and newsletters
Provide personalized content and recommendations
Conduct surveys and market research
Legitimate Business Interests:
Analyze customer behavior and preferences
Improve marketing effectiveness
Develop new products and services
3.3 Analytics and Improvement
Monitor and analyze website performance
Conduct A/B testing and user experience research
Generate aggregate statistics and insights
Enhance security and prevent fraud
Legal Basis: Legitimate interests in improving our Services
3.4 Legal and Compliance
Comply with legal obligations and regulations
Respond to legal requests and court orders
Protect our rights and interests
Prevent fraud and security incidents
Legal Basis: Legal compliance, legitimate interests
3.5 Automated Decision-Making
We may use automated processing for:
Fraud detection and prevention
Content personalization and recommendations
Marketing campaign optimization
Your Rights: For UK residents, you have the right to request human review of automated decisions that significantly affect you.
4. INFORMATION SHARING AND DISCLOSURE4.1 Service Providers
We share information with trusted third-party service providers who assist in:
Technology and Infrastructure:
Web hosting and cloud storage providers
Content delivery networks
Email service providers
Analytics and monitoring services
Business Operations:
Payment processors and financial services
Customer support platforms
Marketing and advertising services
Professional advisors (lawyers, accountants, consultants)
Data Processing Agreements: All service providers are bound by data processing agreements requiring them to protect your information and use it only for specified purposes.
4.2 Business Transfers
In connection with any merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity, subject to the same privacy protections.
4.3 Legal Requirements
We may disclose information when required by law or to:
Respond to legal process, court orders, or government requests
Protect our rights, property, or safety
Investigate fraud or security incidents
Comply with regulatory obligations
4.4 Aggregate Information
We may share anonymized, aggregate information that cannot identify you personally for research, marketing, or business development purposes.
4.5 No Sale of Personal Information
We do not sell or share personal information as defined under applicable privacy laws.
5. INTERNATIONAL DATA TRANSFERS5.1 Transfer Mechanisms
When we transfer your information internationally, we use appropriate safeguards:
Standard Contractual Clauses (SCCs) approved by relevant authorities
Adequacy decisions by the European Commission or UK
Binding Corporate Rules where applicable
5.2 Primary Transfer Destinations
Your information may be transferred to and processed in:
United States (where our primary servers are located)
European Union (for EU-based service providers)
Other countries where our service providers operate
5.3 Additional Protections
For transfers to countries without adequacy decisions, we assess local laws, recipient security measures, and implement additional safeguards to ensure adequate data protection.
6. DATA SECURITY6.1 Security Measures
We implement industry-standard security measures:
Encryption: Data encrypted in transit and at rest
Access Controls: Role-based access with multi-factor authentication
Regular Audits: Security assessments and vulnerability testing
Employee Training: Privacy and security awareness programs
6.2 Data Breach Response
In the event of a data breach:
We will investigate and contain the breach promptly
Data protection authorities will be notified within 72 hours when required by lawAffected individuals will be notified without undue delay when the breach poses high risk to their rights and freedoms
We will provide guidance on protective steps you can take
6.3 Incident Reporting
Report security concerns to: security@nowleadership.co
7. DATA RETENTION7.1 Retention Periods
Customer Data: Retained while your account is active and for 3 years after closure
Transaction Records: Retained for 7 years for tax and accounting purposes
Marketing Data: Retained until you unsubscribe or for 5 years, whichever is earlier
Technical Data: Retained for 2 years unless longer retention is required for security
Legal Data: Retained as required by applicable laws and regulations
7.2 Automated Deletion
We use automated systems to delete data when retention periods expire, unless:
Legal obligations require longer retention
Legitimate business interests justify continued retention
You have consented to longer retention
7.3 Anonymization
When possible, we anonymize data instead of deletion for research and statistical purposes.
8. COOKIES AND TRACKING TECHNOLOGIES8.1 Types of Cookies
Essential Cookies: Required for website functionality
Analytics Cookies: Help us understand website usage
Marketing Cookies: Enable personalized advertising
Preference Cookies: Remember your settings and preferences
8.2 Cookie Management
You can control cookies through:
Browser settings (instructions available at aboutcookies.org)
Our cookie preference center (link in website footer)
Third-party opt-out tools (e.g., Google Ad Settings)
8.3 Do Not Track
We currently do not respond to Do Not Track signals but respect Global Privacy Control signals where required by law.
For detailed cookie information, see our Cookie Policy at www.nowleadership.co/cookies.
9. CHILDREN'S PRIVACY9.1 Age Restrictions
Our Services are not intended for children under 16. We do not knowingly collect personal information from children under 16.
9.2 Parental Rights
If you believe we have collected information from a child under 16:
Contact us immediately at privacy@nowleadership.co
We will delete the information promptly upon verification
Parents can request access to or deletion of their child's information
9.3 Age Verification
We implement age-appropriate design measures and may use age verification mechanisms where required by law.
10. YOUR PRIVACY RIGHTS10.1 Universal Rights
Access: Request copies of your personal information
Correction: Request correction of inaccurate information
Deletion: Request deletion of your information (subject to legal exceptions)
Portability: Request your information in a machine-readable format
Opt-Out: Unsubscribe from marketing communications
10.2 Marketing Opt-Out
Email: Click "unsubscribe" in any marketing email or contact privacy@nowleadership.co
Phone: Call the number provided in our communications
Mail: Send written request to our mailing address
10.3 Account Management
Update your information through:
Your account dashboard (if applicable)
Emailing support@nowleadership.co
Using update links in our communications
11. GDPR RIGHTS (EU/UK RESIDENTS)11.1 Legal Basis for Processing
We process your information based on:
Contract: Performance of our agreement with you
Consent: For marketing communications and non-essential cookies
Legitimate Interests: For analytics, security, and business operations
Legal Compliance: To meet regulatory requirements
11.2 Additional GDPR Rights
Restriction: Limit how we process your information
Objection: Object to processing based on legitimate interests
Withdrawal: Withdraw consent at any time (where consent is the legal basis)
Supervisory Authority: File complaints with your local data protection authority
11.3 Data Protection Authority Contacts
EU: [edpb.europa.eu]
UK: Information Commissioner's Office (ico.org.uk)
12. U.S. STATE PRIVACY RIGHTS12.1 Applicable States
This section applies to residents of California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, New Hampshire, Nebraska, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, Virginia
, and other states with comprehensive privacy laws.
12.2 Categories of Information
Identifiers: Name, email, IP address, device identifiers
Commercial Information: Purchase history, preferences
Internet Activity: Browsing behavior, search history
Geolocation Data: General and precise location (with consent)
Professional Information: Job title, company information
Inferences: Preferences and characteristics derived from your activity
12.3 Enhanced Consumer Rights
Right to Know: Detailed information about our data practices
Right to Delete: Deletion of personal information (with exceptions)
Right to Correct: Correction of inaccurate information
Right to Opt-Out:
Sale or sharing of personal information (we do not sell)
Targeted advertising
Automated decision-making with legal/significant effects
12.4 Sensitive Personal Information
We limit the use of sensitive personal information to:
Providing our Services
Ensuring security and safety
Legal compliance
Quality assurance
12.5 Non-Discrimination
We will not discriminate against you for exercising your privacy rights.
12.6 Authorized Agents
You may designate an authorized agent to make requests on your behalf. We may require:
Signed authorization from you
Verification of the agent's identity
Direct confirmation from you
13. EXERCISING YOUR RIGHTS13.1 How to Make Requests
Online: [Privacy request portal link]
Email: privacy@nowleadership.co
Mail: Now Leadership Inc., Privacy Department, [1401 21st ST STE R
SACRAMENTO COUNTY
Sacramento, CA, 95811, US
13.2 Request Processing
Verification: We may request additional information to verify your identity
Timeline: We respond within 45 days (may extend to 90 days for complex requests)
Format: We provide information in a readily usable format
Fees: No fee for reasonable requests (may charge for excessive requests)
13.3 Appeals Process
If you're unsatisfied with our response:
Contact our Privacy Officer at privacy@nowleadership.co
File a complaint with relevant regulatory authorities
Seek legal remedies as available under applicable law
14. CHANGES TO THIS PRIVACY POLICY14.1 Updates
We may update this Privacy Policy to reflect:
Changes in our business practices
New legal requirements
Enhanced privacy protections
Feedback from users and regulators
14.2 Notification
Material Changes: We will notify you via email or prominent website notice at least 30 days before changes take effect
Minor Changes: We will update the "Last Reviewed" date and post the revised policy
14.3 Continued Use
Your continued use of our Services after changes take effect constitutes acceptance of the updated Privacy Policy.
15. ADDITIONAL INFORMATION15.1 Third-Party Links
Our Services may contain links to third-party websites or services. This Privacy Policy does not apply to such third parties. We encourage you to review their privacy policies.
15.2 Social Media
When you interact with our social media pages, both we and the social media platform may collect information about you. Review the platform's privacy policy for details.
15.3 California Shine the Light
California residents may request information about our disclosure of personal information to third parties for direct marketing purposes. Contact privacy@nowleadership.co for details.
16. CONTACT USFor privacy-related questions or concerns:
Privacy Officer: privacy@nowleadership.co
General Support: support@nowleadership.co
Security Issues: security@nowleadership.co
Mailing Address:
Now Leadership Inc.
Privacy Department
[Complete Mailing Address]
Phone: [Privacy hotline number]
This Privacy Policy is effective as of August 22, 2025, and supersedes all previous versions.